The name Johan Cruyff will be familiar to sporting fanatics and professionals around the world, mainly due to his contribution to Dutch football including captaining the Dutch team in the 1974 world cup. Too many, including the worlds fashion conscious; Johan Cruyff is known as the founder of one of the most elegant footwear brands in the world, a brand that from its launch has stuck to its original philosophy – Outlined in the following statement is the philosophy Cruyff originally adhered by and continues to practice:

“Johan envisioned elegant sportswear that was perfectly designed for the technical player. Central to his philosophy was the creation of a brand that was both functional and stylish.”

That is exactly what Johan Cruyff created, an elegant footwear range with a practical solution.

Where it all began

In 1979 Johan Cruyff founded Cruyff Classics and set out to create an elegant sportswear range that would also provide a practical solution, with that single goal in mind and his status as one of the world’s best football players the brand set out to storm the world. Knowing the brand could only benefit by his celebrity status Johan endorsed his range by wearing Cruyff football shoes on the pitch. In 1988 the Dutch Olympic team wore Cruyff tracksuits thus providing Cruyff with even more high profile coverage, the sportswear brand continued to take the world by storm and was soon the choice of footwear amongst the world’s finest football and hockey players.

With Johans attention to detail, the high quality of the materials used and the truly sensational final product that was produced, Cruyff caught the attention from many companies around the world, shifting the brand from one for the sporting professional to one that could be worn by the general public.

Cruyff Today

Nearly 50 years after launching, Cruyff has become a household brand throughout the world and now has 12 ranges of footwear, each range differing in style and design. One of the more popular Cruyff ranges is known as Vanenburg, a range of footwear inspired by another world class footballer known as Gerald Vanenburg – A member of the Holland world cup team. The Vanenburg range consists of the usual elegant look and high class materials but has a more streamlined look.